Many entrepreneurs know that Twitter is a powerful platform to increase their brand, but the reality is many don’t understand how to use it. They spend hours on the social network, and yet they get very little engagement on their posts, and their likes just do not increase. Social media is a powerful platform for businesses, and if you are not making the most of it, then you will not be reaching your full potential.
If you are struggling to manage this on your own, then it may be a sign that it is time to find some help and/or outsource. You can find creative staffing and marketing agencies that can help you. But if you are determined to make a go of it yourself, then here are some tips.
The most important thing is to have followers. However, the important thing is to find the right followers. You want people who are engaged in your content and interact with you.
Utilize relevant hashtags and follow the right people who are likely to want to follow you. There are lots of useful tips and advice for gaining followers all over the internet. Make sure to use it if needed.
Identify people who are popular on Twitter in your field and engage with them. Try and build a relationship by asking questions and starting conversations. A bit of humor goes a long way too. This will allow other relevant people to find you and follow you.
Post regularly and at the right time
A post on Twitter only lasts for around 18 minutes, so that is the short window of opportunity you have for people to engage with you. Look at your competitors who are successful on Twitter and find out what and when they post. Your audience might be more active at a particular time of day.
To begin with, aim for 1-5 tweets per day. This might sound like a lot, but it can also include retweets. Retweets are great because they engage the original author of the post and take some pressure off you, as you don’t need to think of what to write.
Use Twitter cards
To make your posts stand out, you should use Twitter cards. They make sure that when people share your posts, your image will be shown. This will build up your brand and ensure that people recognize it.
Use Twitter ads
Pay for ads and used tailored audiences. Your audience could be your email list, which will engage people who are already invested in your business.
Hashtags are a great way to be found. However, it is important that you use the right hashtags. More hashtags do not always equal more engagement. It will take a little research, but there are great online resources to help you find the most popular hashtags.
Twitter can be difficult to get your head around at first. Especially if you have never used it for personal use and even more so if you do not have experience using social media. You may want to consider what your time is worth and whether it is worth outsourcing. Many people use Twitter to land clients and make significant developments to their business. It is worth investing time and energy. If you do decide to do it yourself, consider taking an online course.
For more great career and business tips, make sure you read the other blogs on Career Geek.