How a personal brand logo can create career success?

If you wanted to build a house, you wouldn’t hire a builder who didn’t have a hammer, a saw, or a tape measure. You want someone who has the tools to get the job done.

It shouldn’t be a surprise, then, that hiring managers are looking for the exact same thing. They want to know you have all the tools to make a great impression—and do a great job.

What tools do you need?

You already know that every job applicant needs a resume or CV to summarize their experience. Portfolios are important for showcasing past work, and business cards add a professional touch.

But these are standard tools that every job seeker will have—so if you want to stand out, you’ll need to go the extra mile. The best way to do this is with a personal brand logo.

What’s in a personal logo?

Personal logos are exactly what they sound like—a symbol that represents who you are and what you do. Best of all, this one tiny icon can advance your career by leaps and bounds.

A coherent personal brand presents a stronger identity to potential employers. You’ll show that you know who you are, you know what you’re good at, and you’re confident enough to show off those skills. And since most other applicants won’t have a personal logo, you’ll be much more memorable.

How do you create a personal logo?

Creating your own personal logo sounds easy, but if you haven’t had any graphic design training, it can be tough deciding where to start. That’s why many people work with a professional logo designer, which offers plenty of professional expertise and does all of the hard work for you.

Or, you can create your own personal logo. You might hit a learning curve if you decide to DIY—but you’ll also have a major advantage since no one knows your personal brand better than you. To help you get started, the team at Company Folders has designed this step-by-step guide to designing a personal logo. Learn where to find inspiration, how to refine your design, and much more.