Just because you’ve been doing something well for a long time, doesn’t mean that there isn’t any room for improvement. When it comes to working in sales and marketing, the best professionals know that their skills can always be developed further and fine-tuned.
Becoming a better marketer or salesperson doesn’t always necessarily mean that you have to work harder, either. By working smarter, you can boost your results and bring in even more leads. We’ve put together some top tips to help you take your career in sales and marketing to the next level.
When was the last time you asked a customer or client if there was anything that you could have done to improve their experience with you? You may get feedback from your boss all the time, but don’t forget that customer feedback is just as, if not even more important. By asking your clients this question, you’ll be able to better see your performance from their perspective and put yourself in their shoes. As a result, you’ll be able to take their suggestions into consideration when dealing with new customers and clients in the future.
Bear in mind that sales and marketing is all about convincing your customers that your product, brand or service is the best for them. So, speak to as many clients as you can – both those who you’ve won over, and those who’ve said, ‘no thank you’. Most people will be more than happy to provide you with further information on why they signed up, or why they didn’t.
#2. Keep Track of Your Progress:
As a marketer, keeping track of your progress can be a very powerful tool for understanding yourself and what drives you to success. Tracking your results can help you make connections between certain days, events, and times where you work better than others.
For example, if you find that you tend to do worse on Mondays, think about what you are doing that could affect this. Maybe you’ll find that it’s best to move your weekly meet-up with friends from a Sunday night, or simply work on your Monday morning blues. Perhaps you could speak to your employer about a later start time.
Tracking your results will also help you maintain a momentum and looking over at what you’ve achieved so far can be very motivational if you’re having an off day.
#3. Pro-actively Learn More:
As a salesperson, there’s always going to be so much more than you can learn, even if you’re currently at the top of your game. Being proactive and motivated to learn more can help you take your skills and abilities to levels that you can currently only imagine.
There are several things that you can do to foster career improvement, whether it’s signing up for one-to-one sessions with your boss or attending networking events in your area to meet up with and talk to influential, successful people in your field and learn more about how they made it so far.
There are also several training programs that you might want to consider taking; sales training is available for salespeople of any level and your employer may even be able to cover all or part of the cost. There are several training options available at findcourses.com that you may want to explore.
#4. Boost Your Customer Service Skills:
Today, customer service plays a huge part in the sales and marketing process. When deciding whether or not to buy a product or sign up for a service, customers take a lot of different factors into account. No matter how good you are at selling something, customers are always more likely to be won over by a brand representative who can demonstrate that they will always come first.
Remember that you’re not just selling the product or service itself; you’re selling the whole brand package, with the customer service and support included. Prioritizing customer service from the first interaction will make an awesome impression of the brand.
#5. Record Yourself:
Nobody likes listening to their own voice but recording yourself closing a sale can work wonders for improving your performance. It gives you the opportunity to truly listen to yourself, what you are saying and how you are saying it, along with the client’s reactions and responses, in a way that simply isn’t possible in the moment.
Having recordings of yourself to listen to gives you a chance to reflect on your performance and consider how things could have gone better, along with what you are doing well. Take this into consideration the next time you are meeting with a client or talking to a prospective customer, and you’ll most likely see welcome improvements.
#6. Tell an Effective Story:
Today’s customers don’t want to simply be bombarded with ways in which a product or service can help them out. They have plenty of options to choose from; they want to know exactly why yours is the best. Chances are, they can find a similar option elsewhere that has all the same features, or a product that will do the same thing.
This is where effective storytelling comes in. Bear in mind that whatever your story is, it should be compelling, unique, and able to solve the customer’s problem. Consider the fact that customers today want to invest in brands that are relatable and that they can connect with on a more personal level. For example, a real estate agent might take photos of prospective buyers outside houses and show them, or you can demonstrate in real terms how a customer might use your product.
The key here is to spend a little time getting to know your customer so that you can come up with a story that is personal to them, too.
#7. Set Clear Goals:
With clear goals to work towards, chances are that you will be more motivated to reach them. Think about what drives business success for you in your role. Is it the number of referrals or contacts? Appointments or sales? Think about these and come up with a reachable number for each day, week, or month depending on which works best for you.
Your boss may already have guidelines and targets in place, which you may consider trying to exceed by setting personal goals for yourself. Many sales and marketing professionals think in terms of a sales funnel, where a certain number of people are needed to keep the funnel full. How many do you need?
#8. Work on Client Retention:
It’s easy to become so caught up in getting new clients and customers, that you forget about keeping hold of your past ones. Bear in mind that past clients tend to be easier to sell to, since they already know your brand and hopefully are happy with the service that you have provided to them so far.
This can be a perfect chance for improving your record with upsells and upgrades, so try not to focus solely on acquisition. Remember that your competition will be trying to take your current clients away, and they could be more easily swayed if you appear to be showing indifference.
Success in sales and marketing requires constant skill re-evaluation and improvement.