If you are selling products or services to people in your personal capacity, it is very important that you optimize your website for search engines. Social media is often regarded as one of the best ways to do off-page optimization. A way that is even more effective is through link building. When there is a link to your blog or website from another high-ranking authority site, Google’s algorithm will automatically give you a better placement in its search engine results page.
Different Link Building Strategies
There are many ways to build links. You can create and publish infographics, you can invite influencers for an interview that they can link to as a podcast, or you can ask an expert with a big following to contribute to one of your articles. The expert will then link to the article on his or her own platform.
There is another effective way to build links. Guest blogging allows you to set yourself apart as an expert on someone else’s blog. The key is to have high-quality content on your own platform that you can link to in a guest blog. Your content should be optimized in every single possible way to ensure maximum optimization for Google and other search engines.
What is Guest Posting?
When a link to your own content appears on another blog or website with a high PageRank, it will boost your ranking automatically. There are a few things that you should keep in mind when you follow this SEO strategy. It is a long-term strategy. You should get into the habit of building relationships with prominent bloggers. This will make it easier for you to land opportunities for guest blogging and brand building. You should also make sure that you regularly post new content on your own blog and that you regularly update existing content.
Optimizing Your Site
As far as your own platform is concerned, it is important that you install Google Analytics. This will give you an insight into your traffic sources as well as your performance in terms of guest blogging. Your own site’s optimization is also crucial, as things like user experience issues can nullify your guest blogging efforts completely.
Your on-site optimization depends on many different aspects. It mainly consists of how well your visitors interact with your site and how well your web content meets their need for value and information. Your website’s speed plays an integral role in determining user experience. Since slow loading speeds can be a cause of frustration, it should be your number one priority when it comes to on-page optimization.
Other key contributors to your website’s SEO performance are its performance on mobile devices, it’s navigational simplicity, as well as the overall design. A poorly designed website typically has a high bounce rate and a low conversion rate. It is advisable that you schedule regular SEO audits to ensure that there are no issues that can hamper your site’s ranking.
Guest blogging can, at times, be time-consuming and frustrating. It is crucial that you don’t lose the hard work because of lacking on-site SEO.
Guest Post Opportunities
Many professionals find guest blogging to be a challenging link building strategy. Getting good guest posts is not as easy. This is because it can be difficult to get access to blog authors and, even if you do, you have to convince them that you can write a guest blog that will be beneficial to their platform and audience.
Many people try to solve this problem by bombarding thousands of blog authors with one generic message, hoping that something will stick. The problem is often that you don’t get high-quality, high-ranking blogs with this way. It may be much more effective to concentrate on one blog that you know will be key in your link-building strategy.
Here, it becomes increasingly important to do research. By finding out more about the blog, its content, and its audience, you will be able to craft a personal message to the author. When the author sees that you understand the audience and content, they will be much more likely to approve you for a guest blog post.
Another approach is to take the risk and complete the guest post before even contacting the author. When you send him the article, may find it easier to make a decision and it will put more control in your hands.
