Promoting your products or services at exhibitions is one of the most effective ways to create brand awareness, while also reaching your targeted audience. Exhibiting can allow you to generate leads, secure sales and build relationships.
However, it’s simply not enough to just show up at an exhibition, you have to actually attract and entice the attendees once you set up shop, or your efforts will be wasted. While the exhibition serves as a valuable portal for you to reach the masses, it’s up to you as the business owner and representative to invite visitors to your stand and engage with them.
Here are 4 Ways to Attract Visitors to your Exhibition
1. Create an appealing stand
For the duration of the day, your stand in the exhibition center is your storefront, so your task is to create something so appealing that it demands attention. Your exhibition stand should be created to convey relevant insights about your company and its services, so design it carefully. The lighting should be uniformed, products should be organized beautifully, the colours chosen should be exciting and the visitor navigation should flow easily. Purchasing display items such as banner stands can help your stand be seen from afar, take a look at what suppliers such as Marler Haley have to offer http://www.marlerhaley.co.uk/banner-stands/.
2. Choose your best representatives for your exhibition
There’s no room for wallflowers when it comes to attracting visitors to your exhibition, so choose team members with a knack for naturally engaging. Your representatives should approach passersby in a friendly manner and be persuasive when inviting them to learn more about what the brand has to offer them. Using samples and product demonstrations is a good way of catching the attendee’s eyes.
3. Offer a Hot Beverage to attract visitors to your exhibition
Once you have attracted the attention of the walkers, your new task is to engage with them long enough for them to take a positive action. Offering a hot beverage such as tea or coffee will keep them at your stand longer. While they’re enjoying their drink, you can begin building a friendly relationship whilst simultaneously promoting your brand.
4. Use technology at your exhibition
Using informative video demonstrations is a great way to stimulate, inform and engage with your audience. Also, it is a good idea to invest in iPads to gather up customer information (which will be more appealing than if you’re stood with a pen and clipboard).
It can take a lot of time, money and energy to promote your company at an exhibition. You want to make sure that you get the return on your investment, so it’s important to research well before you secure your spot at any exhibition. Once it begins, it’s up to you and your team to constantly promote, inform, engage and attract.
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