By now, he is famous all over Twitter and has also been interviewed for BBC 5Live. But this is a classic case of fantastic use of social media, creativity and some investment in job searching.
Adam Pacitti graduated in 2012 from the University of Winchester with a First Class BA (Hons) in Media Production. He has been looking for a job since then.
Adam is currently looking for a job in Media, but till the age of nine he wanted to be a professional wrestler.
On 2nd Jan 2013 Adam tweeted
billboard is up in london. please retweet this and help me find a job. twitter.com/adampacitti/st…
— Adam Pacitti (@adampacitti) January 2, 2013
His tweet accompanied by the image has received 6200+ retweets and 520+ favourites. He has received unprecedented support from the world of social media, particularly on Twitter.
The idea of having a billboard ad seems straight out of a movie, but the true potential was reached through social media. Adam Pacitti has also got his own #hireme type website employadam.com.
Evaluating Adam Pacitti’s Billboard Method
Adam Pacitti has done the right thing by being creative with his job search. He has his own website Employadam.com and has provided his information and credentials on there.
It still has to be noted that his rise to fame isn’t the billboard ad, it is his use of social media, mainly Twitter. Adam Pacitti had his billboard ad RT’d 6200+ times, nationally in the UK and internationally, too. You know, this reinforces the fact that social media is an increasing factor in graduate’s job search. OK, he is looking for a job in Media, so by default social media has to be top of the list for him.
One thing Adam Pacitti has done perfectly is keeping his billboard ad simple and to the point. Same is the case with his tweet. Being precise and not overacting is the key to getting people supporting your cause and Twitterites have responded to his call for support!
There are some nay-sayers on social media for the method Adam Pacitti has taken, but that is expected! Especially since not all professional fields can benefit from the use of social media and creative marketing ways. One thing is for sure, an oil and gas company in Aberdeen will not hire Adam Pacitti and he does not want to go there, so it is important to understand that use of creativity and social media in your job search should be proportional to your field.
Good Luck to Adam Pacitti
We genuinely wish Adam Pacitti good luck in his job search and hope he gets back to us on our request for an interview 🙂 .
Support his cause and RT his tweet. You can also show support by sharing this article and providing your view in the comments below. Do you think it is worth conducting such a campaign and would you do it? How would this affect your career once you get a job?