Personality: Don’t Start Your Job Search Without It

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Personal branding
Personal branding

Immersing yourself in a job search right after college can be intimidating. You are often thrown into a pool against highly qualified candidates who all seem to have more experience and poise than you.

While you’re analyzing and comparing yourself to these thousands of other job seekers, it’s easy to let your personality become muted, opting to act like the “professional” you think you should be.

You don’t need to change yourself to land a job, however. In fact, you shouldn’t.

Become Your Own Personal Brand

Your social media pages, writing, and networking should all consistently reflect the same person – what you want people to think of when they hear your name. How do you want to guide their interactions with you? If you’re too careful while crafting your image of “professional”, they could think “boring” and “stale” and they’ll interact accordingly.

Let Your Personality Out in Your Branding!

Show people who you really are. What do you do when you’re not at work? What drives you? What makes you laugh?

Let the best components of your personality complement each other naturally. Don’t force yourself on people – grow organic relationships, and others will be more inclined to want to help you land your dream job.

Why It’s Important to Let Your Personality Shine

You’ll be much more likely to succeed in a job search when you’re relaxed and confident – and that happens most often when you’re being yourself. Also, if you morph your personality just to fit a company culture, chances are you’ll be miserable in your new position. Having the freedom to show your personality is key to your workplace happiness.

In your job search, have the courage to let your personality shine from the get-go. Be “real” – and professional – at the same time… and you’ll have much better luck in your job search – and career.


* This article was originally posted on the YouTern blog.

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In this article

Erica is an Oregon State University grad (Go Beavs!) with a B.S. in Marketing. She is extremely interested in social media and consumer communications, and is holding several part time positions exploring these industries. Erica is searching for a full time marketing job in Portland, Oregon. She regularly blogs about the job hunt as part of Generation Y, and enjoys reading nonfiction books.

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